| Search  | Old Web Site  | Newsletter  
Services
Business Solutions
ipr in the Press
Publications
Country Guides
Printable Version   

Sony Ericsson decrescente presenza nel mercato arabo


Doron Peskin, pubblicato da Ynet News il 27.03.09

 

A causa della diminuzione delle vendite scatenata dalla presente crisi economica mondiale, l’azienda di telecomunicazioni Sony Eriksson chiude i suoi uffici al Cairo, Riyadh e Rabat. Mohammed Salameh, dirigente regionale di Sony Ericsson, ha dichiarato che la chiusura degli uffici non significa che la società abbia abbandonato i mercati egiziano, marocchino o saudita. Ha inoltre spiegato che gli interessi della società in questi mercati potrebbero essere gestiti dal principale ufficio regionale presente a Dubai. Salameh ha riferito come le vendite di Sony Ericsson e quelle di altre società di telecomunicazione abbiano subito un forte ribasso negli ultimi mesi a causa del calo della domanda.

 

Articolo originale:

Sony Ericsson decreasing presence in Arab market

Doron Peskin, published 27.03.09

 

Due to drop in sales, leading telecommunications company closes its offices in Cairo, Riyadh and Rabat. Meanwhile, popular singer Nancy Ajram recruited as main promoter of company's music channel in Arab world.

 

Sony Ericsson, one of the world's biggest phone manufacturing companies, is decreasing its presence in the Arab world due to the global financial crisis.

 

Company sources say that in the past few weeks the company shut down its offices in the capital cities of Cairo, Riyadh and Rabat.

 

Mohammed Salameh, Sony Ericsson's regional manager, stated that the offices' shutdown did not mean that the company was abandoning the Egyptian, Saudi or Moroccan markets.

 

He explained that the company's interests in these markets would be run by the main regional office in Dubai.

 

In a press conference held Monday, Salameh stressed his company's commitment to the Arab world, and announced that popular singer Nancy Ajram had been recruited as the main promoter of the company's music channel in the Arab world.

 

Salameh admitted that Sony Ericsson's sales, like the sales of other telecommunication companies, have suffered in recent months due to the drop in demands.

 

"We are no different than the rest of the companies in the different industry's fields, headed by the communications sector," the regional manager said.

  Top of Page Printable Version