Middle East CI Sources: Problems and Solutions
Gil Feiler, Ph.D.
Competitve Intelligence Review, Volume 10, Number 2 - Second Quarter 1999
EXECUTIVE SUMMARY
The 19 nations of the Middle East and North Africa represent a market of nearly 300 million. The region is home to roughly 65%
of the world's proven oil reserves. Yet, Western business leaders, decision-makers, and other interested parties who aim to gather
Cl face many content, technical, and other obstacles. This article introduces the steps necessary to locate the most reliable, accurate,
and up-to-date Cl regarding the region, and elaborates on the following issues: (1) Availability of Cl sources in the region;
(2) general content advantages and disadvantages of using these sources; (3) technical difficulties and obstacles for Western Cl seekers;
(4) methods applied to overcome various barriers; and (5) how to use Cl sources appropriately for your organisation's needs. The
article includes specific case studies to illustrate the difficulties inherent in obtaining Cl in the region, and methods to gather
necessary materials and leads. The author shares his experiences both as a builder of a business database regarding the Middle East and
as a user of such databases.
C 1999 John Wfley & Sons, Inc.
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