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CONTENTS Syria  Economic AnalysisLegal Information Info-Prod Country Guide
CHARACTERISTICS   INDICATORS   THE ECONOMY   PRINCIPAL SECTORS   PROJECTS   PROSPECTS

Current and Projected Projects

Franchising

The concept of franchising, especially the prospects for opening the first major American fast food restaurant, has captured the imagination of many Syrians. Many capable and well-capitalized Syrian businessmen have applied for major American fast food franchises, but have been refused. Fashion giant Benetton, on the other hand, has an expanding chain of franchise stores in the country.


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