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Syria | Info-Prod Country Guide | ||
CHARACTERISTICS INDICATORS THE ECONOMY PRINCIPAL SECTORS PROJECTS PROSPECTS |
Current and Projected Projects Franchising The concept of franchising, especially the prospects for opening the first major American fast food restaurant, has captured the imagination of many Syrians. Many capable and well-capitalized Syrian businessmen have applied for major American fast food franchises, but have been refused. Fashion giant Benetton, on the other hand, has an expanding chain of franchise stores in the country.
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